12 August 2016

News: From IP Interconnection to Cloud Interconnection Partner

EvoSwitch has been a Gold Partner ever since AMS-IX introduced this category in its Partner Program. “We’re very proud of this achievement,” says Eric Boonstra, Managing Director at EvoSwitch. “Our partnership with AMS-IX goes beyond reselling ports and helps us attract certain kinds of customers we might not otherwise have access to. This joint market approach has been bringing both parties more business each year.”

EvoSwitch AMS1: Home to AMS-IX

The AMS1 data centre campus in Haarlem, the Netherlands, is the largest EvoSwitch location. This is where the AMS-IX POP is located. “We have currently built out 12,000m2 of customer space, which we can expand to 40,000m2. We also serve the Northern Virginia market in the US with our WDC1 data centre in Manassas, VA. In 2015 we saw strong demand for AMS-IX ports, driven by new customers and upgrades from existing customers, which qualified us for another year as Gold Partner. We also broke through the 0.5 Tbps barrier of AMS-IX traffic originating or terminating with our customers on our campus. An important milestone for both parties.”

Amsterdam: Digital Gateway to Europe

“We are fortunate to have our roots in the Amsterdam area. We know the market well and Amsterdam is a great landing point for international cloud providers, network operators and content providers looking to capture EU market share. The data centre landscape is highly competitive and Amsterdam offers excellent latencies towards a large percentage of the EU’s main business and residential areas. For many customers the cost of fiber and power, connectivity options via AMS-IX and the relative ease of doing business here are reasons to choose Amsterdam over Frankfurt, London or Paris. Furthermore, the Dutch government is placing more emphasis on making the region more appealing to foreign investment from tech firms, something the Amsterdam Economic Board, DINL (Digital Infrastructure Netherlands) and the Dutch Data Center Association are lobbying

Customer focus

Customers greatly appreciate EvoSwitch’s support services. These include handling shipments to and from data centres, racking and stacking, lead times for cross connect installs and a generally flexible attitude that makes it possible to meet and exceed customers’ everyday needs. “Besides providing 100 per cent uptime, these services are very important to our customers. In some cases, they rely entirely on us for day-to-day work around their equipment, 24 hours a day, every day. As we take on more enterprise customers, our commitment to being green and our energy efficiency gives us an advantage. We use 100% green energy, offset our carbon footprint and achieve very low PUE scores.”

Forecast: Clouds, with an Orange Lining

The (Internet) connectivity ecosystem at the heart of EvoSwitch data centres, around AMS-IX, will continue to be very important for EvoSwitch’s business. However, the company sees another ecosystem, around Hybrid Cloud and Cloud interconnection, taking shape inside its data centres. This is partially built on top of already present connectivity, but is connected to large public cloud providers such as Amazon, Microsoft and IBM SoftLayer. “The Enterprise segment is an important one and is now really starting to shift gear. This will bring new opportunities to our cloud provider and network operator partners as well as a key role for AMS-IX.”

The EvoSwitch OpenCloud ecosystem for Hybrid Cloud is connected via AMS-IX, providing ‘virtual’ cross connects between customers inside its data centre, or to customers or partners in other AMS-IX data centres in Amsterdam. “However, AMS-IX also provides seamless, low latency and secure access to the larger public cloud providers, such as Microsoft Azure and IBM SoftLayer. This is a new role for AMS-IX, as a neutral and distributed Cloud Exchange, for which we see a great future. We were the first to support it and expect others to join.”