Blog | Beat the Deadline with a Free GDPR Guide

Free GDPR Guide

Everyone is experiencing a wave of subscriber/data permission emails as the GDPR deadline of 25 May approaches. The new regulation affects everybody who does business in Europe, large and small. For those of you who are still tackling the various challenges of the new regulation we recommend taking a few minutes to read our GDPR Guide, which is now freely available (no need to give us your personal details!) on our website. 

Get your Free EvoSwitch GDPR Guide today! 

Patrick van der Wilt, Commercial Director

The Deadline Approaches

On 25th May the General Data Protection Regulation [GDPR] – the EU’s new regulation covering protection of personal data – becomes law. The new legislation, generally acknowledged to be a major step forward for international personal data protection, is designed to ensure the secure free flow of data across Europe while protecting the personal data of EU citizens. It includes new responsibilities for data processors (as opposed to data controllers), the right to be forgotten, the right to data portability, and new directions on acquiring positive consent from people who share their data.

No Data Required

Failure to comply could be costly, with potential fines of up to €20 million or 4% of global annual turnover. To provide ‘no strings attached’ support to anyone still implementing the changes needed to meet the regulation we have posted a copy of our GDPR Guide on the EvoSwitch website – no registration required.

The guide draws from a wide range of sources to provide a 12-step overview of the process organisations should follow. Plus a comprehensive 20 point checklist for compliance. It only takes 15 minutes to read and is designed to be accessible to all managers. Not just those with a particular technical or legal specialism. It also includes a list of resources and links for background and follow-up.

White Paper Library

The free guide marks the opening up of a lot of the White Paper content of the EvoSwitch Knowledge Center. Over the coming months we will be publishing much of our growing White Paper library which covers many of the latest ICT and infrastructure challenges.

If you don’t mind registering a few details you can download any that interest you today:

 EvoSwitch Commercial Director Patrick van der Wilt has more than 14 years of commercial experience in the data center market, having worked with TelecityGroup and IO. The success of his sales and marketing strategies is dependent on profound market understanding and insights into the implications of the latest commercial trends. View full bio

Three Cheers for Customer Support

I have always said that EvoSwitch needs to be a quality-driven organisation, with robust internal processes for quality improvement. But quality is ultimately judged by the customer, so there is no better indicator than customer satisfaction. That is why I am delighted to announce that we have exceeded our customer satisfaction targets for the third year in a row.

Eric Boonstra, CEO, EvoSwitch

Net Promoter Score

The metric we use for Customer Satisfaction is the Net Promoter Score (NPS). NPS, which is used by more than two thirds of Fortune 1000 companies, divides customers into three categories: promoters, passives, and detractors. Scores can be as low as −100 (everybody is a detractor) or as high as +100 (everybody is a promoter). The critical score is zero, above which the business has more promoters than detractors. An NPS that is positive (i.e. higher than zero) is felt to be good, and an NPS of over +50 is regarded as excellent. It makes me proud to say that EvoSwitch scored over +50 in in the years 2015, 2016 and 2017 with an average of +64..

Three Cheers for Customer Support

Unfortunately, I can’t take much of that credit. At a management level we can set up systems and encourage good performance, and we talk the talk.  But the people who are really building these relationships and delivering on our promises are our Customer Support Team.  They are all real experts with hands-on experience in datacenters, hosting and IT engineering, and their technical expertise and speedy resolution of customer issues is what makes the difference. So, three cheers for Customer Support – you’ve done it again!

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sector experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

Blog: How Low Can PUE Go?

How Low Can PUE Go?

By combining the latest energy-efficient design and components with easy-to-calibrate modules, we have driven PUE in the data center down almost as low as it will go. This should pave the way to a more integrated approach to environmental impact.

Eric Lisica, Operations Director, EvoSwitch

The EvoSwitch PUE

With the announcement last week of the new 7.5 MW three phase build-out of the EvoSwitch AMS1 Campus, now is a good time to reflect on the relationship between energy efficiency, design and operations in the data center. Looking back over the last decade, a lot of colocation providers have been hesitant about releasing PUE figures, but this has never been the case with EvoSwitch. Back in 2009 we stated our aim to reach a PUE of 1.2 in our new builds, and we set out the significant savings (70-80%) that would create.  We also offer real-time PUE reporting using over 8000 power monitors, despite the fact that there is currently no standard-related obligation to report this data. Today, we have a design PUE of 1.2 for our new builds, but experience shows that we can actually operate consistently below this figure.  In AMS1 Campus Hall 6, this means a day-to-day PUE range of 1.1 to 1.15.

Adiabatic Cooling

How are we beating our own design PUE?  Partly because of conservative estimating.  In 2011 we were one of the first companies to use Indirect Adiabatic Free Cooling systems, so we were not sure how effective they would be. Since then the systems – and the way we have learned to use them – have outperformed assumptions.

A key factor in PUE reduction is optimizing set points. This requires a careful balancing of the inlet and return temperatures for each module. For instance, where our SLA specifies no more than 24 degrees at inlet point, but when we measure an exit/return temperature of say 30 or 40 degrees, we can recalibrate that module to bring down exit temperature.  Because the modules we use are individually adjustable we can go through this optimization process at more points on the data floor, giving us a greater overall efficiency gain.

A Perfect Fit

This level of granular control and variation would not work for many data center operators, but it fits perfectly with our retail proposition, and we expect to be able to improve further on it in the new data halls. Our customers want to be able to customize their space in terms of power density, rack numbers, UPS capacity, so we have made our latest 88 rack module even more modular. We can easily make it smaller and add interconnecting sections to enlarge it, as well as tuning UPS capacity up and down.

Sustainable Facilitators

The net impact of all this is that we are approaching rock bottom for PUE.  If your power overhead is 10% and the ultimate possible figure is 3% (a PUE of around 1.06 or 1.07) then there are only a few percentage points left to be gained.  We will of course continue to close that gap – when you are operating a 22 MW facility those percentage points still involve a significant financial and environmental impact.

Bringing PUE as low as it can go should open the way for other sustainability priorities. More transparent reporting on PUE and renewables, the integration of embodied impact with operational impact, WUE, and the optimization of server deployment and software are just some of the other ongoing challenges. As I said in Data Center Sustainability: The Next Dimension, by improving on PUE, multi-tenant data centers are reaching the boundaries of what they can do in their own domain. Operators with a genuine commitment to the environment can no longer be simply sustainable facilities, they should become sustainability facilitators.

Amsterdam 2018: A Time to Build

Amsterdam 2018 data center market: A Time to Build

The data infrastructure investment pattern is changing. The last few years have seen phenomenal growth in the Amsterdam 2018 data center market which has expanded faster than Frankfurt or Paris, ending the year at 292 MW of supply. If you add Hyperscaler space to this, there is now more space in Amsterdam than in London.

But the signs are that this is just the beginning, and supply will soon struggle to keep pace with demand.

Eric Boonstra – CEO EvoSwitch

New Players, New Partners

The landscape is changing. There have been a handful of big data center players in Amsterdam for a while now. This year at least four big providers have bought or are looking for land to supply both the retail and the wholesale market.

Then there are the Hyperscalers, who are changing strategy. Hyperscalers used to focus on cheap out of town sites where they could keep their overheads down, but that has changed. Now they are also pursuing a colocation and build strategy, looking for proximity to colocation sites. Hyperscalers also need hyper-connected partners next door.

Mind the Gap

Market absorption rates are also revealing. The latest reports show that there is about 40MW available. Based on current market absorption statistics that will be gone in 18 months.  In other key European hubs, the absorption of available space looks set to take twice as long.

Home Growth

Closer to home, our own indicators are compelling. This month EvoSwitch won an AMS-IX Gold partner certification. That’s the fifth year in a row.  But this year there’s a difference – we were the only recipient.  In 2014 there were five Gold partners, last year there were three, now it’s just us.  This means that over the last year we sold significantly more AMS-IX ports than the rest of the Amsterdam Metro market.

AMS1 Campus build out

Add the above to a healthy international sales pipeline, and all the signs – both specific and general – are that 2018 will be a year of continued, and sharp, growth, with growing tension between demand and supply. So we are building a new data center on our AMS1 Campus, starting now and opening in Q1 2019. Hall 7 (working title) will consist of three identical buildings providing 2000 sqm of space with 2.5 MVA of power per building. It will be filled with the latest energy efficient technologies, drawing on what we learned in Hall 6, i.e. high-speed modular (9 * 88 rack modules) construction, adiabatic cooling.  Projected operating PuE will be 1.2, which we have already achieved next door, powered by 100% renewable energy.

So if you are in, or affected by, the data center market, brace yourself for major changes in the coming year.  And watch this (data center) space in 2018!

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sector experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

BLOG: Get Ready for GDPR with the EvoSwitch Guide

Data protection in Europe is set for a major step up in 2018 when the General Data Protection Regulation [GDPR] becomes law. Non-compliance could lose you customers and cost your organization a lot in fines. So, make sure you’re fully prepared with our new GDPR Guide.

Eric Boonstra, CEO, EvoSwitch

Get Ready for GDPR

The General Data Protection Regulation [GDPR] – the EU’s new regulation covering protection of personal data – becomes law in May next year. The new legislation tackles inconsistencies in the current data security landscape. It tries to ensure the secure free flow of data between member states while protecting the personal data of EU citizens. It includes new responsibilities for data processors (as opposed to data controllers), the right to be forgotten, the right to data portability, and new directions on acquiring positive consent from people who share their data.

Not everyone is ready. According to Gartner, more than 50 percent of companies affected by the GDPR will not be in full compliance with its requirements by the deadline.

This could be costly. Failure to meet the GDPR’s standards could lead to fines of up to €20 million or 4% of your global annual turnover.

Plan and Implementation

If you do not have a full plan yet you need to make one and start implementing it soon.

As experts in the physical hosting of data, we believe that data center operators should take a proactive role, offering support and advice wherever possible. So, to help you keep ahead of the competition we have put together a short GDPR Guide.

EvoSwitch GDPR Guide

The guide draws from a wide range of sources to provide a 12-step overview of the process organisations should follow. Plus a comprehensive 20 point checklist for compliance. It only takes 15 minutes to read and is designed to be accessible to all managers. Not just those with a particular technical or legal specialism. It also includes a list of resources and links for background and follow-up.

I hope you can find the time to download and read the guide. But also draw it to the attention of colleagues who will be affected by the new regulation. And if you or your colleagues have any questions about this paper or related issues, in particular where they affect your colocation policies and procedures, please do not hesitate to get in touch with us.

Eric Boonstra

CEO, EvoSwitch

Download your Copy of the GDPR Guide Here

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sectoral experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

BLOG: 2017: Sustained Growth

Recent upbeat reports on the state of the Dutch data center industry echo our own experience in 2017. They give us and our customers and partners an excellent basis for a positive outlook for 2018.  

Eric Boonstra, CEO, EvoSwitch

According to a CBRE report in August, European data center growth in 2017 was faster than ever before, particularly in London and Amsterdam. Power demand from the four main European data centre hubs of London, Paris, Frankfurt and Amsterdam exceeding 1000 MW for the first time ever, and an amazing fifth of all supply in these markets was expected to come online this year.

 

This is quite remarkable growth. Mitul Patel, Head of EMEA Data Centre Research at CBRE, put the growth in context: “…in the six quarters prior to 2016 we saw 90MW of new supply and 91MW of take-up. In the six quarters since, we have seen 204MW of new supply and 212MW of new take-up.”

In the last few weeks, a Digital Gateway to Europe report focused more closely on the Netherlands. Key drivers that keep the Netherlands in the top ten data hubs in the world are:

  • Low-latency access to over 500 million customers
  • Quality and choice of connectivity infrastructure, with continued government investment
  • Stability of the energy grid and ready availability of renewable power
  • Advanced cloud adoption (36%; one of Europe’s top four adopters of cloud services)
  • Investment in and expansion of ecosystems across networks, hyperscalers, cloud and hosting firms, start-ups and multinationals

 

These are just some of the factors that have kept the average annual growth in Dutch data centers at 17.5% over the last six years. It reflects our experience accurately. In our facilities we have seen aggressive customer expansions and new businesses arriving to sign up to OpenCloud, accelerating our own expansion plans (look out for more on this in the New Year!). And there has been evidence of mature, long-term commitment to growth, with multiple new initiatives to enhance interconnection, security and sustainability.

So, while nobody knows what the future holds, and there are certainly plenty of challenges ahead, I am delighted to say that 2017 has been a bumper year, and the future is looking good for colocation and the cloud in the Netherlands.

Further Reading

CBRE mid-year market report

State of the Dutch Data Hub: http://www.digitalgateway.eu/dutchdatahub2017.html

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sectoral experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

BLOG: Accelerate Your Digital Transformation @ OpenCloud Live

Eric Boonstra, CEO, EvoSwitch

 You’re moving more and more functions into the cloud, and you can see the benefits building up in terms of efficiencies and flexibility.  But to drive even greater innovation in the business – to digitally transform it – you need expert insights, tried and tested partners and new interconnected service providers and customers. If you want more from the cloud, come and see us at OpenCloud Live!

Backing up our OpenCloud commitment to provide customers with the best possible cloud interconnection choices and opportunities, we are delighted to announce that on November 30th, EvoSwitch is bringing its online marketplace to life for the day – offering you the opportunity to meet the OpenCloud community face to face and discuss and share insights, ambitions, and learn about the latest cloud service offerings and possibilities.

Insights into Transformation

Our line-up of expert speakers will share their experiences and insights onto the future of cloud-driven organisations.

  • Jaco van Goudswaard pioneering CIO of Kadaster will explain how the Internet of Things – drones, sensors, secure blockchains, AI – will become increasingly crucial to the delivery of effective public services.
  • Laurens Lapré of CGI will expand on the opportunities cloud-generated data presents for business transformation through the creation of new services that change consumer behaviour.
  • Jan Paul Dekker, CTO of Interconnect Exchange NL-ix will explain how OpenCloud members can automate their cloud access to simplify engagement with new service providers anywhere in Europe while maximizing cost-effectiveness and performance.

There will also be time to get to know the fast-growing OpenCloud community. The majority of EvoSwitch customers are now on OpenCloud, so you will also have the chance to meet a wide range of fellow professionals facing similar challenges and discuss ways to overcome them through new architectures, access solutions, partnerships and services.

I hope you can make it. You can find out more about the event here and register here.

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sectoral experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

Blog: The Confidence to Cross Connect

Recently, I was at a meeting of CFOs in London and the question of Cross Connect pricing arose, leading to some very lively discussion. This happens often at industry gatherings. Cross Connect pricing varies hugely and is surprisingly volatile, making it hard to forecast and creating uncertainty. I strongly believe that pricing should be both reasonable and stable, reflecting and promoting the mutual benefit that customers and datacentre providers gain from our growing and increasingly interconnected ecosystems.

Patrick van der Wilt, Commercial Director, EvoSwitch

Mixed Models
A few years ago Telegeography published top line results from a pricing survey comparing US to European pricing. The average cost of a cabinet with five cross-connects in the US was $2,860, compared to $2,120 in Europe. Cross Connect charges accounted for 50% of the cost of this configuration in the US, compared with just 17% in Europe. According to TeleGeography analyst Jon Hjembo “Operators surveyed charge between $251 and $322 for a fiber cross-connect in colocation facilities in the US, but only $33 to $59 per month in Europe. Colocation providers in the US see connectivity as a part of their revenue stream, while operators in Europe rely more heavily on space and power charges to generate revenues.”

That was in 2014. Now many European operators follow the American model. As a business with facilities on both sides of the Atlantic, EvoSwitch can see the arguments for both approaches. However, on balance, we favour lower prices and stability.

Vision of Value
EvoSwitch currently charges €22 per month for a Fiber Cross Connect. The reason for our approach is that high value interconnected Ecosystems are central to our vision for the business. These ecosystems are promoted by us, and benefit us, making our facilities more attractive, but they are ultimately created by our customers. We believe that to achieve our vision in the long-term customers should be encouraged to derive the maximum benefit from engagement with these ecosystems. A predictable Cross Connect strategy including quality of service, fixed delivery time and stable pricing is in the interests of both EvoSwitch and its customers.

Sustainability is at the heart of the EvoSwitch business model, both in environmental and commercial terms. We were first-movers in the use of renewables and our focus on energy efficient design and operation has benefited us and our customers over the past decade. Flourishing interconnection is also at the heart of this model of sustainability. With the shift of business processes into the cloud and the ubiquitous interconnection needed to support the Internet of Everything, accelerating interconnectedness will be the key to commercial growth. Our pricing model should encourage rather than undermine this process. Cross Connects should be an enabling utility for this digital transformation, letting customers start new relationships, create partnerships, enter new markets and buy, sell, use and test new services such as the huge and growing range of cloud services available on our neutral OpenCloud platform and marketplace.

Further Reading

• Telegeography survey 2014: https://www.telegeography.com/products/commsupdate/articles/2014/07/15/colocation-cross-connect-prices-vary-greatly-between-us-europe/
• Further comment including Jon Hjembo quote: https://cyrusone.com/industry-insight/data-center-colocation-pricing-models-disparate-around-the-world/

EvoSwitch Commercial Director Patrick van der Wilt has more than 14 years of commercial experience in the data center market, having worked with TelecityGroup and IO. The success of his sales and marketing strategies is dependent on profound market understanding and insights into the implications of the latest commercial trends. View full bio

BLOG: HERE’S TO THE NEXT 10 YEARS

This week we are celebrating EvoSwitch’s 10th birthday. It’s amazing to think how much has happened in that decade. So, as we prepare to party, I thought I would spend a moment looking back at some of the highlights of our journey.

Eric Boonstra, CEO

  • 2007: EvoSwitch opened the first carbon and carrier-neutral tier 3+ data center in the Netherlands, powered by 100% green energy.
  • 2008: major growth in Dutch and international customers, attracted by EvoSwitch’s location, service portfolio and  24/7 personal support.
  • 2009: EvoSwitch gave in-kind sponsorship to the Wikimedia Foundation, becoming the European hub for Wikipedia.
  • 2010: As customer demand grew, we announced plans for a major expansion, doubling the size of the AMS1 datacenter, with a new energy efficient architecture to ensure constant improvements in energy efficiency.
  • 2012: We went transatlantic, opening a new colocation facility in Northern Virginia, in one of the world’s busiest interconnection hubs.
  • 2013: We were given AMS-IX Gold Partner status this year. To qualify as an AMS-IX Gold Partner, companies have to introduce significant numbers of new members or 100GE (Gigabit Ethernet) of new port capacity. We have been AMS-IX Gold Partners every year since.
  • 2015: In the autumn of 2015 we launched OpenCloud, our cloud-neutral platform and marketplace for service providers and enterprises. Nearly half of our customers have now signed up.
  • 2016: AMS-IX traffic at EvoSwitch AMS1 broke the 500 Gigabits per second threshold, putting us in the top tier of interconnection hubs in the region. Much more importantly, I am very proud that our customer satisfaction levels, expressed as NPS (Net Promotor Scores), moved up to +75 this year after year-on-year growth.
  • 2017: In June we were given the ‘Best Energy Solution’ award at Datacloud Europe in Monaco, an exciting public recognition that we’re on the right track with our sustainable design and engineering innovations. We also announced plans to build a new datacenter on the campus in Amsterdam. After a decade of growth we need more space to service our many customers for the years to come.

We offer next generation data centers, so we spend most of our time looking forward. But now and then it’s useful to look back, and we have come a long way together, from a single dataroom in Haarlem to a well-respected and fast-growing transatlantic business with more than 55 connectivity providers, and over 250 satisfied customers.

I would like to take this opportunity to give a big thank you to everyone who has made all this progress possible – our staff, our partners and, of course, our customers.

Thank you all for all your dedication, your ideas and your support. And there is much more to come, so here’s to the next decade!

Eric Boonstra is the CEO of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sectoral experience, which includes senior management roles in Siemens, Staples and ABN AMRO View full bio

BLOG: 10 Reasons To Build Your Hybrid Cloud With Confidence

A week ago you may have seen the announcement of our latest white paper – ‘How to Build a Better Cloud: Part One – Planning. Part Two, covering implementation will be published very soon. So now seems a good time to set out the main reasons why there has never been a better moment to start a digital transformation by moving to the hybrid cloud.

Patrick van der Wilt, Commercial Director EvoSwitch

There are many more reasons to take the cloud road, but here are what I regard as the top 10:

1. More flexibility: Cloud infrastructure scales up – and down. Your apps and data become accessible from any Internet-connected device. You can choose public, private, or hybrid storage offerings to suit

2. Tailored control: Set the level of control that suits you with as-a-service options, i.e. software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS)

3. Cutting-edge security: Virtual private cloud, encryption, and API keys help keep data secure with a growing array of plug-in security services. Also, network backups avoid loss of data through hardware failures

4. Major efficiencies: Putting DevOps in the cloud speeds time to market. You save hassle and cost on servers. And, of course, with pay as you go, you only pay for the resources you use.

5. Greater competitiveness: With the help of your Cloud service providers you can focus on the front end. You are guaranteed the latest tech and updates. And you can partner, create and shift workstreams and solutions faster.

6. The cloud train is leaving the station: In 2016 the cloud accounted for over 50% of IT spend (Gartner), and now, in 2017, over 50% of companies are operating in the cloud. According to McAfee, hybrid cloud adoption tripled last year, increasing from 19% to 57%.

7. Key concerns are being ironed out: Particular headway is being made in overcoming the key challenges of security and resourcing. According to Rightscale, concern about these two issues has dropped 4% and 7% respectively over the last year.

8. Less lock-in: Multi-cloud strategies are far more common, powered by easy-to-use vendor-agnostic platforms and marketplaces like our own OpenCloud 

9. Better quality: Price-to-performance is generally excellent, with many publicly available league tables. Interestingly, these throw up many more high-performing providers than just the big IaaS providers.

10. Stronger support: As well as improved standards and clearer SLAs, there is a lot more analysis, piles of best practice cases, and very well-populated and user-friendly cloud user communities who will help you build your business case.

Further Reading

 

Gartner cloud usage stats and forecast (release) http://www.gartner.com/newsroom/id/3616417

McAfee Cloud Security Report on hybrid cloud surge

Rightscale 2017 State of the Cloud Report http://www.rightscale.com/blog/cloud-industry-insights/cloud-computing-trends-2017-state-cloud-survey

Some price to performance analysis: https://cloudspectator.com/

EvoSwitch How to Build a Better Cloud Part One – Planning: https://evoswitch.com/white_papers/build-a-better-cloud-part-1-planning/

EvoSwitch Commercial Director Patrick van der Wilt has more than 13 years of commercial experience in the data center market, having worked with TelecityGroup and IO. The success of his sales and marketing strategies is dependent on profound market understanding and insights into the implications of the latest commercial trends. View full bio