We’ve refreshed our identity and created a new logo that expresses what we do in a simple and powerful way. We hope you like it!
Eric Boonstra, CEO, EvoSwitch
Internally, we call it the ‘two worlds’ logo. The logo takes the central ‘S’ of EvoSwitch and uses it to show how the world of the interconnected EvoSwitch data centre supports and enables everyday life in today’s digital world.
End-users take seamless data access for granted. This is a good thing as it means we are doing our job right. As all of us working in the industry know, their enjoyment of the latest apps whenever they need them and wherever they are takes a great deal of work behind the scenes. Even the smallest online transaction relies on an intricate web of service providers, partnerships, software and servers, all designed and orchestrated at the data centre level. The logo gives a glimpse of how success in ‘the real world’ rests on successful digital architecture, switching from one view to the other.
Yin and Yang
With its division of the circle into two halves, the logo is also a bit like the ancient Chinese Taoist ‘yin and yang’ symbol, representing the perfect balance of opposites which drives life’s dynamism and energy. This is particularly relevant for our business today, as we promote new – and sometimes surprising – partnerships between members of our neutral OpenCloud platform, helping to create the dynamic new online solutions that will keep the data economy thriving and expanding.
Eric Boonstra is the Chief Executive Officer of EvoSwitch. His focus on attracting international customers to EvoSwitch has been helped by his multi-sectoral experience, which includes a degree in Law and senior management roles in Siemens, Staples and ABN AMRO View full bio